Your vehicle fleet can be a source of free advertising and pride or a financial drain that can potentially tarnish your company’s reputation. It all depends on how your vehicles are being driven. A responsibly driven vehicle will present a positive image of your company and keep maintenance costs low. A poorly driven vehicle will damage your company’s reputation and impact your bottom line with unnecessary maintenance expenditures.
According to recent comparisons1, better driving habits resulted in 42% less total maintenance costs and 54% less brake and tire repair costs. These savings spread across your entire fleet translates into a dramatic improvement in operational efficiency. It just goes to show that there is always room for improvement.
Keeping your operational budget as lean as possible is certainly important but maintaining a positive brand image is paramount. Having your vehicles with your company’s logo on them out on the road driving aggressively is terrible for your brand. Would you ever use a service provider if one of their vehicles rear-ended you? Driving behavior feedback can result in an average estimated accident reduction of 20%2. You can never overestimate how important people’s impressions of your business are.
1Donlen, a Hertz company, 2013; 2SWOV Institute for Road Safety Research, 2000