Review of Greg Jarboe Online Marketing Summit Session on Practical Tips for Using Youtube to Make the Cash Register Ring.

The absolute gem of this conference was Greg Jarboe and his Practical Tips for Using Youtube to Make the Cash Register Ring.

He uncovered a little known tactic available on Youtube called overlays aswell as the amazingly affordable Youtube paid advertising.

The overlay allows for a popup call to action link, of even a direct link to your Amazon store. This is awesome for making your Youtube video drive traffic to your site.

You can also purchase ad space on other videos or promote your own videos for specific keywords at a super cheap price. Those videos are what pop up in the “promoted video” section on Youtube.

This is a huge tactic considering Youtube is the world’s second largest search engine.

Since you need to Youtube as a search tool you will need to apply SEO tactics to your title (25 characters) the description.

To help master your SEO chances you need to take advantage of long tail search terms.  The description area can be upto 5000 characters, which gives you a whole lot of room to hit every main keyword you are shooting for.

You should also include a clickable link in your first sentence. To make a clickable link in your description you will need to ensure you start it with http://

When you purchase the space for a promoted video and someone clicks on your video, it still boosts your Youtube ranking.

The overlay will only pop up after 10 seconds so your video will need to start off with a bang.

The recommended video length is 2-3 minutes. If you make really great content, you can now have up to 15 minutes.

Use Youtube Keyword Tools to find the right keywords to use. Note: People search differently on Youtube than they do on Google. So you will need to search for different keyword terms than you normally do on Google.

You can promote your video in a sharable way. This including adding it facebook and tagging every other person who is in your video, allowing for an additional social spread.

When you upload a new video there is a 3-day window before it’s search algorithm will come into effect. Which mean you can purchase a promoted video spot fot its launch, do a campaign to max out your first day hits and have a large number of views as your first ranking spot is determined. So the more early views you have, the higher you will rank organically on Youtube.

From the notepad of:

Shaun Frankson
VP of Business Development

Nero Global Tracking
http://neroglobal.com
http://shaunfrankson.com