Brand strategist Sasha Strauss, gave an awesome keynote at EO’s Alchemy 2011 in Los Angeles.

Had to be there to capture the whole thing but here are my bullet points from my main take aways

• Write your own brand story
• Nobody knows whats best for you. No one
• Measure yourself only by what matters to you
• You are only what you perceive yourself to be
• Be prepared. think of it all. Never leave anything to chance

From the note pad of David Katz
Transcribed by Nero’s social media specialist Grace Plante

http://neroglobal.com

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